1. Choose a Professional Profile Picture
Your profile picture is the first impression recruiters and potential connections will have of you. Wear attire that matches your industry & job function. When in doubt, professional attire wins. Avoid selfies or casual pictures; instead, opt for a headshot with a neutral background.
If you haven't updated your profile in more than 3 years, consider updating it. When you're interviewing, your profile photo should look like you.
2. Write a Strong Headline
Your headline is one of the most visible elements of your LinkedIn profile. It should succinctly describe your professional identity and what you bring to the table. Instead of just listing your job title, consider adding your skills, expertise, and achievements. Include relevant keywords & use the exact job title you're applying for.
3. Feature an Industry-Relevant Background
Choose a background image that is relevant to your industry and adds a professional touch to your profile. This could be a picture related to your field, a company logo, or a custom graphic that represents your personal brand. Either choose from the LinkedIn provided options or create your own. Canva is a great tool to check out to customize your background.
4. Stand Out Summary
Your Summary (About) section should be detailed and demonstrate your career progression, responsibilities, and achievements. The first four lines in the summary section need to stand out, what is absolutely essential for the reader to know about you? Make this information easy to read and include quantifiable results wherever possible. This is the space to tell your story and what sets you apart.
5. Include Your Contact Info
Make it easy for recruiters and potential collaborators to contact you by including your professional email address, personal website, portfolio, and other relevant contact information in the designated section of your LinkedIn profile. This ensures that interested parties have multiple ways to reach out to you, enhancing your networking opportunities.
Remember, if your profile is public, be careful about what contact information you choose to share.
